TikTok广告是新的营销工具

2021年7月7日

TikTok is now the seventh-most used social media platform, and it has taken the world by storm. 病毒视频构建平台由字节跳动公司拥有, 一家中国跨国互联网技术公司. 这款应用彻底改变了社交媒体游戏,给每个人一个安全的空间,让他们一夜之间成为网络现象, as well as allowed companies and businesses to market their ideas in a unique and curated manner.

其次, the app prevails dominance against other look-alikes on the market due to its ongoing trends, 舞蹈的挑战, 使用流行的过滤器. TikTok的文化与Youtube和Instagram的视频编辑水平相当,这些视频的质量很好,能让用户对以一种赏心悦目的方式创作的内容目不转地盯在手机上.

TikTok’s customer base spans several ages from young to old, 从各种专业人士到名人. The app is loved by many including businesses such as Amazon, Chipotle, 《澳门葡京娱乐》, 甚至是NBA. 大多数使用TikTok的公司都将广告选项视为利用广告接触更多受众的最佳方式之一.

广告TikTok 帮助公司接触年轻人, energetic audience that loves to share great content but there’s more to than meets the eye. TikTok presents an enormous opportunity for its users to advertise on its platform.

让澳门葡京娱乐打破TikTok上的广告规则,让它发挥你的业务的最佳能力.

1. 你的广告预算

TikTok is a good advertising solution for big brands like Nike, Disney, 或Grubhub, 但这对小企业来说可能是一个挑战. The app doesn’t publish ad prices but large campaigns range anywhere from $25,000 to $150,000 depending on the type of campaign your business chooses. 为自助广告, TikTok requires a minimum budget of $500 for overall campaigns, AD组最低20美元. 这个最低金额可以让你看到结果,并确保你的广告能够达到你的目标.

所以问问自己,你的业务是否能够满足TikTok为你的内容做广告所需的预算. 如果预算困难,不要从一开始就感到气馁,因为该平台允许中小型企业蓬勃发展.

公司就是这样一个例子 mangopeople, a beauty brand that sells cosmetics made from fruit and vegetable pigments. The company has garnered a lot of recent fame due to its TikTok advertisements and the official TikTok页面 每周更新. TikTok广告让像芒果人这样的公司在数千家已经建立和/或即将成立的小企业中变得更出名.

2. 创建一个TikTok广告账户

Now that you’ve decided to go ahead and advertise your business, 第一步是创建一个TikTok广告账户. To see if your business qualifies, you can contact TikTok Ads directly. 在您提交信息和提交表单之后, a representative from TikTok will get in touch with you to set up your TikTok Ads account. 收到你的账户可能需要48小时. Once you do, the process for creating ads is relatively straightforward.

3. 选择你的广告选择

TikTok为广告商提供了几种选择,以达到他们的目标人群和客户群. 浏览下面提到的广告,为你的企业选择最好的广告类型.

•饲料视频: Ads appear in the news feed of TikTok on the For You page. These range from $25,000 minimum per campaign to $30,000 daily maximum.

•品牌收购: 当TikTok用户打开澳门葡京娱乐时,广告就会出现,并完全占据屏幕几秒钟,然后变成一个动态视频广告. 用户也可以选择跳过这些广告. 每天的费用为5万美元.

•标签的挑战: 广告出现在Discovery页面,鼓励用户参与用户内容创建的挑战. 六天的费用是15万美元.

•品牌AR内容: 广告以品牌镜头的形式出现, stickers, and other 2D/3D/AR content for TikTok users to use in their videos. These range from $80,000 – $120,000 based on the complexity of the lens design.

•定制影响者套餐: Ads appear as part of sponsored content created by a TikTok user with influence in your market. An example is a popular influencer marketing a brand-name beauty product for his/her audience. The price for these depends on the influencer’s popularity as well as the campaign chosen to run, 但大多数都在600美元到1美元之间,000后.

4. 创建一个TikTok广告活动

一旦你完成了TikTok广告账户的设置, on the dashboard click the Campaign tab at the top of the page and then click the Create button. This will allow you to begin creating your desired advertisement. 接下来,选择一个活动目标,你会得到三个选项:活动、广告组和广告.

最上层的是活动. You will define your campaigns with one main objective and budget.

在一个广告活动中,你会发现一个或多个广告组. You will define ad groups with ad placements, target audiences, budget, and schedule.

在广告组下,您将发现一个或多个广告. You will create video content ads to reach your target audience for your ad group.

5. 选择TikTok广告位置、详细信息和目标

下一步是为你的活动创建一个广告组,并选择你的广告位置和目标. 这指的是广告的放置,TikTok通过提供一个自动放置的选项,让它变得非常用户友好, where TikTok determines where your ad would perform best thus choosing the perfect placement. TikTok广告仪表板的另一个有用功能是选择您的企业希望在哪个平台上运行广告. These include not only TikTok but also other apps such BuzzVideo, News Republic, and others.

一旦你选择了你的首选职位, follow the prompts to enter all of the details necessary to start running your ad, 包括任何相关的网址, 显示的名字, images, 和类别. You can also select up to 20 keywords to describe your website or app in its best proximity, which will then help determine how to place your products with the right audience.

The Targeting section lets you define the target audience for your ads. 可以设置位置参数, age, gender, 语言选择, 利益, devices, 更多的是为你的广告吸引合适的受众.

6. 制定你的时间表和预算

既然你已经创建了一个竞选活动, you are ready to select your budget and scheduling options for your ad. We touched on this briefly before but remember that you can choose either a daily budget, 你每天愿意花的钱, 或者是总预算, the total amount you’re willing to spend for the duration of the schedule of your ad. 您还可以通过确定您的预算将被花费的速度来调整您的预算以更好地符合您想要达到的结果.

You also get to schedule the duration for your ads, how long do you want them to run. 有一个选项叫Dayparting,它允许你选择一天或一周的特定时间来运行你的广告. 这与Twitter和Tumblr的推文队列和帖子发布的方式类似.

7. 选择您的指标

这是一把金钥匙, 现在是时候选择正确的优化目标来收获TikTok广告的结果了. 您可以选择优化您的广告组转换, Click, or Impression and your bidding will be optimized based on the goal you select. One of the more popular options is Conversion and if chosen, your ad will be displayed to people who are most likely to convert to your product or service, 为您的业务带来收益. TikTok Ads automatically adjusts bids based on your bid settings, helping the cost of your campaign equalize closely to your target price.

8. 优化TikTok广告

有几种方法可以优化您的TikTok广告,而TikTok在提供指导方面做得很好 here. 总之, TikTok provides levers such as paying key attention to Target Audience, 账户结构, 优化事件, Bid & Budget, and a few more, but here are some other ideas to help you optimize your TikTok Ad.

专注于一个主要的行动号召 so customers are aware of the action you want them to take. 例如, 如果你要求用户下载你的应用,并通过输入他们的电子邮件解锁订阅功能, 你可能会把一些浏览者重定向到你的澳门葡京娱乐的下载界面,让他们感到困惑,而输入电子邮件的窗口可能不会弹出.

当你想要使用应用内显示广告时, 确保你使用的是高分辨率的图像,这样你的视觉效果就能适应用户的整个屏幕,并且在同一时间非常清晰可见.

TikTok ads are not big on lengthy descriptions and they are limited to 80 English characters, 所以如果你在销售更复杂的产品或服务, incorporate the right keywords using the Video Creation Kit.

Take big advantage of the built-in ad tools at your disposal. 旁边的视频创作工具包, 还有一些其他的工具,如自动创作优化工具,它允许用户上传多达10张图片或5个视频, 5广告文本, 和1 CTA. 然后它会将你的创造力转化为多个广告. 它会在你的整个活动中测试各种样本广告,并最终向你的目标受众呈现最佳组合.

结论是,TikTok正在崛起, has become a great tool for go-to marketing for most businesses and companies, 并提供了一个全面的设计和自动化工具,以创建精彩的创意广告. There doesn’t seem to be a decline in the usage of TikTok amongst audiences of all ages, and it provides a great advertising tool to help leverage businesses to their best abilities.

为了更深入地了解TikTok如何成为领先的广告和娱乐社交平台, 澳门葡京娱乐在SDI的团队擅长于 website and 澳门葡京娱乐. 在澳门葡京娱乐的帮助下,你也可以 打造下一个强大的社交媒体平台 比如Tiktok,给澳门葡京娱乐408打个电话.621.8481,或发邮件至 team@sdi.la

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